Written by: Paola De Cecchi, Manager of GO Experience
GO by Spark is an all-in-one hospitality software platform that helps hotels, casinos, members-only clubs, resorts, tour companies, and cruise lines manage guest communication, operations, and group space more efficiently. The hospitality industry thrives on creating memorable experiences, but managing complex operations behind the scenes can be challenging. Our solution changes that entirely, turning disconnected workflows into seamless operations that empower teams and make guests happy through streamlined communication.
Built by Operators for Real-World Hospitality
Designed by former cruise and hospitality operators, GO was created with a deep understanding of the effort required to manage operations at scale. Our team partners with your staff, helping them communicate more effectively and get the most out of the platform.
GO unites workflows into a single source of truth, supports multi-language communication, and delivers real-time content updates with a consistent brand voice. Its built-in content management system (CMS) and configurable guest endpoints make it simple to manage information, menus, schedules, and experiences. By linking shoreside and shipboard—or corporate and resort—teams, GO gives full operational visibility, streamlines processes, reduces conflicts, and automatically distributes updates across multiple endpoints for seamless efficiency.
Enhancing the Guest Experience
GO empowers guests to make the most of their stay while also helping attract potential visitors to our clients’ properties. Through client endpoints such as the property or ship app, as well as GO Mobile, GO Web View, and GO Digital Boards, guests receive real-time updates on activities and experiences, restaurant and spa reservations, daily deals and promotions, and hours of operation to plan their day efficiently. By providing these tools, GO not only enriches the guest experience but also helps prospective visitors choose your property before booking.
Proven Track Record, Measurable Results
Nearly 100 ships and properties—including leading cruise lines and luxury resorts—rely on GO to save time, increase revenue, and manage group space bookings more efficiently. With over 3,000 active users and six years of proven performance, GO continues to evolve with regular updates informed by user feedback. Fully functional and brand-tested, it can be deployed immediately without the risks of unproven solutions.
Where Technology Meets Innovation
Innovation never stops at GO by Spark. With two major releases each year, we continuously introduce new features, improvements, and enhancements—ensuring our clients always have something to be excited about. This regular versioning reflects our commitment to evolving alongside the industry and meeting the changing needs of hospitality operations.
GO is more than software—it’s where hospitality expertise meets technology, enabling teams to work smarter, deliver consistent guest experiences, and adapt as business needs evolve. In a complex industry, GO is the partner that keeps hospitality moving forward.
Ready to transform your operations? Explore the future of hospitality with GO by Spark, let’s talk.