7 Wins When You Plan Experience Ahead of Construction

To build a successful hotel, resort, casino, cruise ship, or any guest venue, the experience should define the architecture. Before you break ground, before you have blueprints, plan how your guests will interact with your brand first. When you do, you’ll win in these seven important ways.

Guest Dwell: Stay, Play and Spend

The longer your customers stay at your location, the more money they’ll spend. The measurement of this time is called “dwell.” Learn what it means, why it is important, and how you can increase it by improving the guest experience.