Creating Engaging Brand-Driven Experiences & Communicating The day

Project Highlights

jw marriott's plant riverside district

Image

With excitement building, Savannah's Newest Entertainment District, located on River Street, needed to take their big vision across the finish line. As a multi-use development, the Plant Riverside District offers an array of options from restaurants to retail to entertainment venues - all with the possibility to capture and retain the guests’ attention.

The Challenge: Create & Deliver Revenue-Driving Experiences

What Spark Did: With the launch fast-approaching, Spark stepped in and partnered with the team through each process including executive buy-in, budget-approval, conception, experience design, marketing, staff procurement, team training, and on-site test runs.

The Results: Spark brought the Plant Riverside District’s team vision to fruition by working with subject experts to create highly-customized, revenue-generating entertainment that educated and engaged guests visiting the property. Execution was not enough. To streamline programming and maximize guest touchpoints, Spark incorporated GO by Spark which made it easy to program the venues and communicate the daily calendar by print or digital platforms.

End-To-End Product Development | Go by Spark Software | Guest-Centric Experiences

Next Project HIghlights:
MSC Cruises

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study