Seamless Programming Through Industry-Leading Technology

Project Highlights

msc cruises

MSC Cruises Logo

As the world’s largest privately-owned cruise line and brand market leader in Europe, South America and southern Africa, MSC Cruises is constantly searching for innovative ways to deliver meaningful guest experiences. Their new private paradise, Ocean Cay, presented a new opportunity to do this, but not without a few challenges.

The Project: MSC Ocean Cay

The Challenge: Streamline Programming & Deliver Meaningful Experiences

What Spark Did: With a 95-acre island on hand, Spark saw the opportunity to design guest experiences that would leave them with unforgettable memories and a desire to return. Behind the scenes, GO by Spark technology allowed for efficient programming of all of activities, streamlining the usually time-consuming process. 

The Results: GO by Spark technology cut the programming time in half for staff, maximized guest touchpoints and allowed for enhancements in the guest journey. Identifying new opportunities to engage with guests, Spark created and implemented the 'Painted Skies' Kite Festival and ‘Sand Duels’ Relay Race - both unique experiences that cultivated authentic and memorable experiences between families and friends wanting to enjoy their time in paradise.

The Project: MSC Future Cruise

The Challenge: Streamline Programming & Deliver Meaningful Experiences

What Spark Did: With a 95-acre island on hand, Spark saw the opportunity to design guest experiences that would leave them with unforgettable memories and a desire to return. Behind the scenes, GO by Spark technology allowed for efficient programming of all of activities, streamlining the usually time-consuming process. 

The Results: GO by Spark technology cut the programming time in half for staff, maximized guest touchpoints and allowed for enhancements in the guest journey. Identifying new opportunities to engage with guests, Spark created and implemented the 'Painted Skies' Kite Festival and ‘Sand Duels’ Relay Race - both unique experiences that cultivated authentic and memorable experiences between families and friends wanting to enjoy their time in paradise.

Guest-Centric Experiences | turnkey Operations | Go by Spark Software

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Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study