Brand-Driven Storytelling & Innovative Experiences

Project Highlights

virgin voyages

Virgin Voyages logo

A revolutionary brand recognized around the world, Virgin has a storied history of disruption. Their entrance into the cruise marketplace, with Virgin Voyages, was no different.

The Challenge: Transform Brand Vision into Reality & Run the Show

What Spark Did: Four years in the making, Spark Cooperative created never before seen at sea entertainment from innovative concepts to costumes (and nothing classic in between). From streamlining their vision to design strategy and management, Spark developed each memorable ‘happening’ for the launch of this inspirational brand while using technology to streamline programming and optimize the guest journey for maximum impact. 

  • Design Thinking & Strategy
  • Guest Experience Mapping 
  • Operationalization through Workshopping
  • Casting & Training
  • Production (Procurement, Logistics & Onboarding)
  • Day-to-Day Management 

The Results: A festival-like lineup of more than 50 unique and brand-driven guest experiences strategically targeting key audiences in addition to day-to-day management of entertainment operations provided by Spark.

Guest-Centric Experiences | turnkey Operations | Go by Spark Software

Next Project HIghlights:
Dart Interests evermore Orlando resort

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study