Cost & Time-Saving Solutions Through Turnkey Entertainment Operations

Project Highlights

jalesh cruises

Jalesh Cruises Logo

As India’s first multi-destination cruise line, Jalesh Cruises was designed and customized for the Indian audience and those wanting to experience the exotic flavour of the Indian culture, food and entertainment. With a mission to take ‘Incredible India’ beyond borders and onto the global stage, the brand wanted to elevate their entertainment offerings with engaging experiences that would garner attention without taking their time away from the intricacies of operations onboard.


The Challenge: Develop & Run Innovative Experiences Without Sacrificing Time, Workforce

What Spark Did: Taking on a drastically different audience, a global mission and only six months until inauguration, Spark collaborated with Jalesh Cruises to create their onboard entertainment. From across the globe, Spark became Jalesh’s Entertainment department, hiring local and global talent for performances, as well as managing the day-to-day, allowing Jalesh to focus on their guests. GO by Spark was essential to the onboard Entertainment and Operations teams in planning and communicating the daily schedule of events.

Spark managed the creation and production of the entertainment product, including:

  • Broadway-Style Production Shows
  • Live Music and DJ Programs
  • Activities
  • Jalesh Academy, the Kids and Teens program
  • TV & Broadcast
  • Guest Entertainment
  • Special Events and Groups, including planning and support
  • Staffing, including casting and scheduling a 50-person entertainment team
  • GO by Spark-enabled shipboard planning and communication for revenue

The Results: Spark delivered by developing and managing a wide variety of stage and comedy shows, live music, games, hosted events and parties — all designed and customized for the Indian audience. From the world-class Broadway shows that invite guests to be part of the action to dazzling burlesque shows to ‘The Dome’ where guests enjoy premiere DJs within a high-energy environment.


Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process