Guest-Centric Experiences to Drive REvenue and Engagement

Project Highlights

dart interests evermore orlando resort

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A Dart Interests property, Evermore Orlando Resort is a re-envisioned vacation oasis at the border of Walt Disney World® opening summer of 2023. With vacation homes for large groups featuring 8-12 bedrooms and a beautiful Crystal Lagoon, this property is truly one of a kind.

The Challenge: Keep Guests Onsite Longer with Experiences that Meet Critical Brand Objectives

What Spark Did: Create a library of activities and events and a measurement tool to analyze them against the seven deciding factors. Used GO by Spark to activate all the areas around the Crystal Lagoon, building a guest journey that would keep families engaged throughout their day and encourage them to spend more time at the resort.

  • Competitive Analysis
  • Executive leadership all-day work sessions
  • Library of Activations with One-Pager Scorecards

The Results: Our work was used to define venue and site build requirements. The property is being built with an experience-centric foundation for a successful launch in 2023. 

End-to-end Product Development | Guest-Centric Experiences | Design Thinking | Go by Spark Software

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Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
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  • Provided venue design guidance for Future Cruise on new and existing vessels
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Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
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Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
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Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
  • Developed Experience Blueprints for a variety of guest interactions, increasing engagement and outreach and streamlining the sales process
Read the Case Study

Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
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Spark Optimized the Guest Journey and Delivered Revenue-Driving Strategy for MSC Future Cruise

  • Defined audience segments, each with targeted messaging and approach
  • Developed a communications strategy for the guest journey from cruise start to finish
  • Provided venue design guidance for Future Cruise on new and existing vessels
  • Guided marketing for the US market, including designing sample materials
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Read the Case Study