What makes a dinner party unforgettable? Think about it: the music that sets the mood, the way the lighting softens the room, and the thoughtful touches that make everyone feel welcome. These details create more than just a gathering; they craft an experience. Now, imagine that same level of care applied to the spaces we visit: hotels, restaurants, retail shops, or cruise ships. That’s the essence of experience design.
Guest satisfaction is a top metric of success in any area of tourism. Happy guests translate to business success and stronger brand equity. Cruise lines know this all too well and have used it to their advantage. Which prompts the question – what can their land counterparts do to catch up?
It’s that time of the year, business is picking up and the premises are about to get busy. While hiring more staff for the peak season might seem like a straightforward answer, it’s not always the best option. Fortunately, there are many smart solutions, some of which you can implement immediately, that can sustain (and even enhance!) your guest experience despite resources being stretched out.
Guests look for a cohesive, accessible and immersive experience where the hours melt away and the days just flow. That flow is experience design in action and a key revenue driver that GO facilitates. From the app, to managing teams, to unified, property-wide communication, when you’re on the same page you can work wonders for guests.
It’s not just about getting the message out, everyone strives to do that. It’s about how you spread the good word about what you offer – on-premises and off, before arrival and after – that can be a real difference-maker for your bottom line.
To build a successful hotel, resort, casino, cruise ship, or any guest venue, the experience should define the architecture. Before you break ground, before you have blueprints, plan how your guests will interact with your brand first. When you do, you’ll win in these seven important ways.
The longer your customers stay at your location, the more money they’ll spend. The measurement of this time is called “dwell.” Learn what it means, why it is important, and how you can increase it by improving the guest experience.
For hospitality companies and other brands that have captive audiences spending time within their four walls, technology needs to do more than make room access simpler or services more easily attainable. Technology, when utilized correctly, should enhance all that a space has to offer, and act as an additional layer to the experience as a whole.
When it comes to creating hotel, resort and casino experiences that keep customers coming back, there are four major myths (and misses). We’re here to explain and solve them.
Entertainment Director Tyler Gray is bringing guest experience approach from cruise to land at Plant Riverside District with GO by Spark.